Where your competition is in Iowa
The largest concentrations of garage door companies in our Iowa data are in Sioux City, Des Moines, Davenport, Cedar Rapids, Bettendorf, Ankeny, Ottumwa and Waterloo. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Sioux City.
The map pack in Iowa
The map pack is a three-slot race, and in Iowa it is won by review count and recency far more than by rating: 78.3% of Iowa garage door companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 126 reviews and the 90th is 524. Those are the numbers to plan around, not the median.
The website gap in Iowa
Website presence in Iowa: 82.7% of garage door companies link one, 17.3% do not. The national figure is 18.5% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
Hours and after-hours calls
20% of Iowa garage door companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Iowa compares
Of the 49 states in our data, Iowa ranks 34th for the number of garage door companies, 23rd for median review count, and 22nd for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Iowa | 75 | 32 | 17.3% |
| Illinois | 360 | 33.5 | 18.3% |
| Indiana | 177 | 44 | 11.3% |
| Kansas | 77 | 23 | 22.1% |
| Michigan | 277 | 44 | 17.3% |
| Minnesota | 175 | 46 | 9.1% |
| Missouri | 174 | 41 | 18.4% |
| Nebraska | 59 | 29 | 15.3% |
| North Dakota | 22 | 26.5 | 9.1% |
What to do first in Iowa
- Set a review velocity. One review per job day, asked at the door, moves a 32-review shop past the Iowa 75th percentile (126) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Iowa customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 32 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.