Facebook and Instagram ads for a garage door company
Nobody with a broken spring at 6 a.m. is on Instagram. Meta sells the planned purchase: a new door, an opener with a camera, a tune-up before winter. A new door is the biggest thing on the front of a house, and a before-and-after shot from the street in a neighborhood the audience recognizes is the best creative this trade has. Leads run $15 to $50 for a new-door measure and $10 to $30 for openers and tune-ups.
The mistake is boosting posts, which optimizes for likes, and likes do not book measures. The second mistake is calling the lead the next morning. Called inside two minutes she books; called tomorrow she has forgotten.
After two weeks, working means one install offer live with a two-question form, an auto-text the moment it is filled, retargeting at $5 to $10 a day, and a cost per lead you can put next to Google's.