Google Ads management for a garage door company
A garage door account has two halves. Local Services Ads sit above everything on a repair search, charge per lead ($30 to $90 in most metros) and rank on review count, which is why only 23.9% of garage door companies really compete there. Search picks up the rest: spring replacement, door off track, opener installation, and the new-door searches LSA never sees. A tracked repair call lands between $45 and $140. New-door leads cost $80 to $250 with a $1,500 to $5,000 ticket behind them.
The mistake most owners make is one campaign on broad match sending every click to the home page. That buys "garage door parts," "reprogram remote" and "technician salary" at $8 each, and 2 a.m. clicks to a voicemail. 22.7% of listings claim 24 hours; the ad schedule should match the hours a human answers.
Working after two weeks means 15 to 40 tracked calls you can listen to, a pruned search terms report, and a cost per booked job you can say out loud. The Google Ads guide has the negative keyword list.