Missed-call text-back for a garage door company
A homeowner with a car stuck behind a door calls the next company within 90 seconds of hearing your voicemail. She does not leave a message and she does not call back. In an emergency trade a missed call is the whole job lost, plus the review the other company got. The calculator with a shop's real numbers usually shows this as the biggest leak in the business.
The fix is a text inside 30 seconds of any missed call: "Sorry we missed you, we are on a job. Is your door stuck open, stuck closed, or something else?" The question turns a missed call into a conversation and holds the lead while you climb down the ladder. Form and Meta leads get the same treatment the moment they are submitted.
After two weeks, working means every missed call texted, every form lead answered inside a minute, call routing that rings the office then two techs then an answering service, and a log of what each missed call turned into.